How To Do Keyword Research For SEO
Last night, I was walking in the park near my home when I saw something completely crazy.
A man in his mid-thirties being, jogging…
Wait for it…
Ohh… He was naked as:
Now, before you think that you’re crazy all at Trois-Rivières, I would like to say that people are involved similar activity each day worldwide.
Yes! Every day, hundreds of people optimize their website for SEO , without searching for keywords. I agree with you: it’s less dangerous but equally stupid!
We will agree on one thing in life, it is not much good to have a website if nobody is above. If you want to have a lot of traffic, you do not have solutions in 1000 – Google is your best friend .
Of course, there are the social media, advertising and referrals. I am not suggesting that Google is the ONLY able to bring you lots of traffic. However, I insist that this is the best way to bring a considerable amount of readers and prospects to your website consistently.
In this article I’ll explain the simple technique, but very effective, I use to write blog posts or web pages that attract visitors and dominate the search engines.
But before we begin, I would like to set the table and demystify some things.
Quantity VS Quality. Myth or reality – Keyword Research?
Nowadays, it is almost impossible to talk about SEO without talking about content strategy. However, content strategy does not necessarily equal to SEO . These are two separate things sometimes go together, sometimes not.
Take for example, the blog Travel to discount. 184 articles written to date on an area with a Page Rank of 4 and a Domain Authority 40. (A fancy way to say it is easy to find on google since the field is referenced)
Yet despite the 184 items, only one managed to attract an interesting amount of traffic. This is an article entitled “How to choose his suitcase four essentials traveling!”
Why this article he managed to attract traffic while others do not?
The answer is simple: the search for keywords .
Write to its customers, it is also write to its customers found us!
3 Steps to write a blog optimized for SEO.
I’m still the same 3 steps to find blog ideas to write.
You must first find Google-friendly content ideas.
Then you have to find the right keywords! I will show you 4 tips & tools I use to do my research.
Finally, use intelligently these expressions throughout the text.
How to find good ideas for blog posts?
My cousin is a tattoo artist and maintains a blog to generate enthusiasm for its services.
If I were him, here is how I would proceed to find ideas for articles to write.
I would start by going to Google and write a rather large query like “I want a tattoo.” If the request is large enough, you can go to the bottom of the search results to find examples of similar keywords.
Interesting! Here we have more ideas for topics, having doubt? and did not know what to get tattooed. At this point, you can click any one of the suggestions to boost research and further study of keywords. I clicked on “does getting a tattoo hurt.”
Here we can see more suggestions, how to make a tattoo hurt less, 10 most painful places to get a tattoo.
From these, one can easily think of a few titles of articles that respond directly to these requests keywords:
- Tattoo: where does it hurt less to get a tattoo
- can you getting a tattoo hurt
- 10 most painful places to get a tattoo
- how to make a tattoo hurt less
The idea is to write the title most likely to be clicked when people keyword perform research associate in question.
How to find the right keywords?
Once we have chosen a particular topic, it is important to look at how people write in the search results. The idea is to take the most popular variation, like that will be the keyword in bold in the search results!
How to know the most popular keyword variation? We use the Keyword Planner Google AdWords and asked to make an estimate traffic for a suggested area.
That way you know for sure that in Quebec, “Tattoo” is quite as popular as “tattoo”. Yet in similar research, the word tattoo was employed. So my advice would be to prioritize the word “Tattoo” when it makes sense.
The software takes us a detailed list of keywords, the average CPC, the number of local impressions and the competition at the search and AdWords.
Based on this information, we can deduce that the article could contain sections with ideas categorized by body part or gender and the types of sentences.
When registered “tattoo pain” in KeyWordTool.io, it gives us completely different results. There is less information about the competition and the volume, but it still gives some interesting ideas!
Looking at the list of keywords, it comes a little at the same conclusion with Long Tail Pro.
With all this information, we can conclude that we could easily write 5 or 6 blogs dedicated solely to tattoos ideas!
Where to place keywords in the text?
Once you have a list of keywords juicy, still writing the famous text!
As you’ll see, write for the search engines is not much different than writing for a human being!
How to write titles optimized for SEO?
As I mentioned above, it is important that the title of the article (the one that appears in the <title> </ title>) is the best way to attract the click once the person has entered its Google search. It must take some words of targeted query and add a little mystery.
How to optimize the subtitles of his text h2, h3, h4, h5 …
Then you have to structure its website with subtitles. It is not enough to magnify the title, you must specify the page that this is a title! If you’re on WordPress, you can do it by clicking on the menu “paragraph”.
In the subtitles, it is important to take the equivalent of a search query you found in your keyword research.
Take this eg blog! Look at my title and my subtitles, I followed this formula to the letter!
Besides being good for SEO, it makes reading easy for the visitor!
My last tips for a good SEO
Apart from the titles and subtitles, you should also respect the 6 following instructions:
- The ideal size of a blog entry is 1500 words.
- Do not forget to put alt tags = “” and / or title = “” to your images.
- Make sure that the URL is short and contains a keyword (http://lucidkit.com/keyword-research-seo/)
- Write a MetaDescription that complements your title. On WordPress , this is easily done with the plugin SEO Yoast .
- Adds links within your blog post that link to other pages on your website.
- Cite your sources and create an external link to this source. Google likes a well-documented article!
I know, I know. It’s long and complicated. But you know what? it will take you less than 15 minutes to do your research before writing your article.
It’s the kind of effort that adds up exponentially with time!
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